Influencer marketing continues to grow year after year both in value and size. By the end of 2021, the global influencer marketing industry value had reportedly reached $13.8 billion. These influencer marketing statistics are more than double the estimates from just two years ago. While influencers were once an emerging trend, they now remain a game-changing marketing strategy that’s here to stay.
Influencer marketing allows brands to get in front of large groups of niched-down segments of their target audience by forming alliances with the most influential people in those segments. These days, there are millions of influencers across a wide range of platforms that’s always evolving. You can target everything from vegans to new moms in no time with the right influencer marketing campaign.
Think of this as the influencer marketing statistics post to end all stats posts. With over 100 facts, you can start to get a better understanding of the influencer marketing industry and how you can optimize your brand strategy.
The influencer marketing industry continues to evolve and grow, and your brand can be part of the change with its own success story. When we first published this roundup back in 2019, the influencer marketing industry was on its way to $2 billion in revenue. Fast forward 3 years, and the industry has nearly 7Xed in size. Whereas, two in three marketers were planning to add influencer marketing to their budgets in 2019, now it’s more than 9 in 10 marketers.
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