top of page
  • Writer's pictureThe Shelf

Ways Boost Your ROI with Influencer Marketing

There are many ways to keep your ROI growing after you start implementing influencer marketing into your campaigns. Many companies have found success using one or more of the following ways to amplify their results.



1. Choose the right influencers.

When selecting influencers to work with, make sure to choose those whose audiences are engaged. Influencer marketing works best when partnering with influencers whose followers have a high probability of being interested in the products and services that you’re offering.


2. Establish clear goals and objectives for your campaign.

Your marketing goals matter. Having a specific goal in mind will help you measure your campaign’s success and determine whether or not it was successful. A marketing campaign with a clear objective allows you to better plan out your influencer marketing strategy and allocate resources.


3. Develop a paid influencer marketing campaign strategy.

Organic reach is at an all-time low, and while influencers are particularly good at generating engagement and outwitting social media algorithms, in order to reach your campaign KPIs, your team will probably need to deploy paid influencer marketing tactics alongside your organic campaign.


4. Measure your success.

Your influencer marketing campaign won’t be sustainable if you aren’t measuring its success to determine whether or not it’s working, and what might need changing. We have influencer marketing case studies of pivots we’ve had to make during live campaigns to ensure we reach and exceed the guaranteed metrics for campaigns.


5. Continue the conversation with influencers.

One of the influencer marketing trends we pointed to in our recent post on what’s hot in our space was that brands would seek to build long-term partnerships with influencers, beyond just a single campaign activation.

bottom of page